Associate Head of Content, SEO
Overview
We're looking for a sharp writer and strategic thinker to join our SEO team as an Associate Head of Content. This is a high-level individual contributor role that sits between our Senior Content Marketers and Heads of Content, and it requires someone who can move fluidly between hands-on content creation and strategic account management. First and foremost, this is a writing role.
We need someone who produces exceptional content—clear, compelling, and editorially rigorous—not someone who simply knows how to assemble keywords into a blog post. You'll write content that ranks, but more importantly, content that's genuinely worth reading. Your SEO expertise should elevate your writing, not replace it.
The balance of your work will shift based on agency needs. When managing fewer accounts (2-3), you'll carry a heavier writing load, producing multiple pieces per month and serving as a primary content creator for key accounts. When managing more accounts (4-5), you'll shift toward strategic account management, freelancer oversight, and quality control.
This flexibility is central to..
;in both modes. You'll report to a Head of Content who serves as your strategic partner and consultant. You'll also work closely with our SEO and content engineering teams to ensure content strategies account for traditional search, AI-powered discovery, and emerging content production workflows.
Requirements
Content Creation & Quality Research, outline, and write high-quality SEO content (blog posts, guides, landing pages, and more) that balances search intent with editorial excellence Refresh and optimize existing content to improve rankings, engagement, and visibility across both traditional search and AI-powered discovery tools Maintain Animalz's standard of writing quality across all content you produce and oversee, ensuring every piece is clear, well-structured, and genuinely useful to the reader Strategy & Account Management Create and optimize content strategies for your accounts with input from your Head of Content, incorporating SEO, AEO (Answer Engine Optimization), and content performance data Manage content calendars that align with each customer's goals, search landscape, and competitive positioning Generate strategic content ideas and craft comprehensive briefs that account for keyword targeting, search intent, SERP features, and AI search visibility Serve as a consultative partner to customers, offering expertise on how their content performs across organic search and AI-driven channels Proactively identify risks to account health—whether that's declining performance, misaligned expectations, or gaps in delivery—and flag them early Report on content performance monthly, using tools like GA4, GSC, Ahrefs, and Clearscope to communicate results and surface opportunities Content Operations & Freelancer Management Manage and assign work to freelance writers: preparing briefs