B2B Product Manager

Overview

ScholarshipOwlScholarshipOwl is the largest scholarship marketplace in the U.S., connecting over 11 million Gen Z students to private scholarships — and to the brands that power them.

Our mission is to make education financing fun and accessible, while giving brands a new, consent-driven way to reach the next generation.

We help students win more scholarships and help brands win the next generation of cus.tomers — all through a personalized, AI-powered platform that matches students to scholarships they can actually win.

We’re looking for a Senior Product Manager (B2B) to lead the evolution and growth of our early-stage brand platform, ScholarshipOwl for Business.

This product helps brands engage Gen Z through performance-driven scholarship campaigns that generate permissioned leads, build brand trust, and deliver real business outcomes.This role is not just

building features — you’ll be directly responsible for product growth and shaping our go-to-market strategy.

You’ll partner closely with sales to generate demand, qualify leads, and create a frictionless product experience that supports both top-line revenue and long-term adoption.This is a hands-on, cross-functional leadership role — ideal for someone who thrives in ambiguity, owns outcomes, and knows how to build and grow products in lean, early-stage environments.

Your First 6–12 MonthsCreate and execute the B2B product and go-to-market strategy, working closely with the VP of Product and CEODefine and drive the product’s role in cus.tomer acquisition, activation, and expansionPartner with Sales to drive growth and define how product supports a hybrid sales + product-led GTM motion.

What You’ll DoOwn and drive growth: Translate broad business goals in.to strategies that generate qualified leads, accelerate pipeline, and increase B2B revenueDrive product strategy, roadmap, and prioritization for B2B productsLead cross-functional collaboration with sales, engineering, and designConduct continuous product discovery with both internal and external stakeholdersIdentify AI-powered opportunities to enhance campaign creation, targeting, and analyticsImprove onboarding, targeting, segmentation, and campaign performance UXValidate and deliver new campaign model.

Requirements

What You’ll Bring5+ years of product management experience, with a strong B2B background.

Experience working in early-stage or ambiguous product environmentsTrack record of driving product-led growth or working closely with sales/marketingStrong strategic thinking and roadmap ownershipHands-on experience with continuous product discovery in B2B settingsComfort using tools like Mixpanel, HubSpot, and NotionFluency with lean development, fast iteration, and cross-functional executionBonus: Background in marketing tech, adtech, or demand generation platforms.

How We Work.

We’re a remote-first, bootstrapped startup with a bias toward action.

We value:Business outcomes ove