Creative Lead
Overview
About Remote
With Innovation as one of the core values, we have built Automation and AI capabilities into the requirements for every role.
We encourage every member of the Remote team to bring their talents, experiences and culture to the table to help us build the best-in-class HR platform.
Remote
Remote is building the infrastructure for global work. We make it possible for companies to hire, manage, and
Requirements
Own messaging for performance marketing
- - Develop clear, differentiated messaging frameworks for paid campaigns
- - Translate complex global employment products into simple, compelling hooks
- - Continuously refine positioning based on performance data and audience insight
Come up with ideas that perform
- - Concept high-impact campaign ideas for paid channels (social, search, display, video)
- - Create scalable creative concepts — not one-off ads
- - Build testing roadmaps grounded in strong hypotheses, not guesswork
Bridge brand and performance
- - Ensure performance creative strengthens Remote's brand, not dilutes it
- - Balance clarity and conversion with distinctiveness and memorability
- - Partner with brand and content teams to maintain a consistent voice across all channels
Lead creative production across channels
- - Work with designers, writers, and external partners to bring ideas to life
- - Provide clear creative direction and feedback to ensure quality and consistency
- - Oversee multiple campaigns and iterations at speed
Build a high-performing creative engine
- - Establish repeatable systems for ideation, testing, and iteration
- - Use data to inform decisions without losing creative instinct
- - Scale what works while continuously exploring new directions
Leverage AI to move faster and go bigger
- - Integrate AI tools into the creative process to increase speed and output
- - Maintain a high bar for quality, taste, and originality
Collaborate across Remote
- - Partner with growth, product marketing, brand, and analytics teams
- - Align on priorities, audiences, and performance goals
- - Influence stakeholders with strong creative conviction and clear rationale
What You Bring
- - 7–10+ years of experience in creative, brand, or performance marketing roles
- - Proven ability to develop high-performing ad creative and campaign ideas
- - Strong copy and messaging instincts — you know how to write hooks that convert
- - Deep understanding of paid channels and how creative drives performance
- - Ability to think in systems: testing, iteration, and scaling what works
- - Strong creative judgment — you know what stands out and what gets ignored
- - Experience collaborating with designers and creative teams to execute ideas
- - Comfort using data to inform creative decisions without becoming purely reactive
- - A clear perspective on how AI is changing creative production
- - Experience in B2B SaaS, fintech, HR tech, or related categories
- - Experience creating performance creative for global audiences
- - Background in both brand and growth environments
- - Experience working with external creative agencies
Why This Role Matters
Performance marketing is one of the biggest levers for Remote's growth. This role determines whether we look like every other B2B company in paid channels or whether our ads are the ones people actually stop, remember, and act on.
Remote's Total Rewards philosophy is to ensure fair, unbiased compensation and fair equity pay along with competitive benefits in all locations in which we operate. We do not agree to or encourage cheap-labor practices and therefore we ensure to pay above in-location rates. We hope to inspire other companies to support global talent-hiring and bring local wealth to developing countries.
At first glance our salary bands seem quite wide - here is some context. At Remote we have international operations and a globally distributed workforce. We use geo ranges to consider geographic pay differentials as part of our global compensation strategy to remain competitive in various markets while we hiring globally.
Our salary ranges are determined by role, level and location, and our job titles may span more than one career level. The actual base pay for the successful candidate in this role is dependent upon many factors such as location, transferable or job-related skills, work experience, relevant training, business needs, and market demands. The base salary range may be subject to change.
At Remote, we foster internal mobility as a key element of our culture of employee growth and development, supported by a compensation philosophy that guarantees pay equity and fairness. Therefore, all compensation changes associated with an internal move will be reviewed by the Total Rewards & People Enablement team on a case by case basis.
Benefits
- work from anywhere
- flexible paid time off
- flexible working hours (we are async)
- 16 weeks paid parental leave
- mental health support services
Salary
anyone, anywhere without friction. This is one of the biggest shifts in modern business. Most companies market it like it's HR software. We don't.
The Role
We're hiring a Creative Lead to own the ideas and messaging behind Remote's performance marketing.
This is not a "make ads" role. It's a come up with the ideas that make ads work role.
You'll sit at the intersection of brand and growth, turning product truth into sharp, high-performing creative across paid channels. You'll define how Remote shows up in performance marketing, and raise the bar for what B2B ads can be.
If it converts and people remember it, you're doing it right.