Digital Marketing Executive - UK

Overview

Run Campaigns That Scale. Deliver ROI That Matters.

We build superior application platforms globally with the mission of creating successful businesses while contributing positively to society by making it more efficient. We developed the first and leading insurance platform in Southeast Asia to digitize the insurance industry. The platform currently serves over 8 million users across the region.

We are continuing our mission by building new, superior applications in emerging use cases as applications become increasingly integrated with AI. Our team is densely talented, highly motivated, and focused on engineering and product excellence within a very flat organization. All members are expected to be hands-on and to contribute directly to the company’s mission.

Marketing Executive (Advertising Operations) based in London to lead campaign execution across platforms like Facebook, Google, TikTok, and more. This is a data-driven, high-accountability role designed for someone who thrives on managing complexity, optimizing campaigns at scale, and extracting meaningful ROI from every ad dollar spent. You’ll be the person behind the controls — setting up campaigns, running experiments, fixing tracking, analyzing results, and constantly pushing performance higher.What You’ll Do - Plan, launch, and optimize paid digital campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, and other relevant platforms. - Monitor and analyze campaign KPIs (CTR, CPC, CPA, ROAS) daily to ensure performance targets are met or exceeded. - Conduct A/B testing on ad creatives, copy, audiences, placements, and bidding strategies to identify what works.- Collaborate with content and design teams to craft high-performing ads and landing experiences. - Troubleshoot issues related to ad delivery, tracking, targeting, or performance drops in real time. - Manage campaign budgets across channels, ensuring efficient allocation and maximum ROI.- Build detailed weekly and monthly reports, highlighting key insights, optimization actions, and budget usage. - Stay up to date on platform changes, beta features, algorithm updates, and new ad formats. - Set up and manage conversion tracking using UTM parameters, pixels, and Google Tag Manager.- Conduct audience research and segmentation to target high-intent and high-converting user groups. - Coordinate with vendors, agencies, or partners to execute large-scale or specialized campaign initiatives. You’ll Thrive Here If You… - Live and breathe performance marketing and get excited when CTR jumps by 2%.- Love testing and retesting — from headlines to audience slices to bidding methods. - Are obsessed with numbers, patterns, and uncovering what’s working and what’s not. - Move fast and execute independently without needing to be micromanaged.- Know how to communicate findings with clarity, and suggest what to do next. - Operate with urgency, ownership, and a startup mentality; your res