Head of Marketing UK

Overview

Own the Strategy. Build the Team. Scale What Works. About BJAK We build superior application platforms globally with the mission of creating successful businesses while contributing positively to society by making it more efficient. We developed the first and leading insurance platform in Southeast Asia to digitize the insurance industry. The platform currently serves over 8 million users across the region. We are continuing our mission by building new, superior applications in emerging use cases as applications become increasingly integrated with AI. Our team is densely talented, highly motivated, and focused on engineering and product excellence within a very flat organization. All members are expected to be hands-on and to contribute directly to the company’s mission. Why This Role Matters - Foundational leadership role to build BJAK’s marketing function in the UK from zero - Direct ownership of market entry, positioning, and growth strategy in a new region - High impact on user acquisition, retention, and revenue performance - Opportunity to define brand presence and customer perception in the UK market - Responsible for building a high-performing, data-driven marketing team - Key driver in scaling BJAK’s international expansion beyond Southeast Asia What You’ll Do - Own and define the full marketing strategy for the UK market, aligned with global and SEA priorities - Build, hire, and lead the UK marketing team from scratch - Drive user acquisition, retention, and revenue growth across channels - Lead cross-channel campaigns across Meta, Google, TikTok, YouTube, CRM, and more - Own performance metrics: CAC, ROAS, CTR, conversion, retention, LTV - Establish and evolve BJAK’s brand positioning and voice in the UK - Build and scale the content and creative engine (landing pages, campaigns, video, copy) - Manage agencies, freelancers, and internal stakeholders to deliver high-quality output - Partner with product, design, data, and commercial teams to align on business goals - Own the marketing budget, forecasting, and ROI optimization - Lead go-to-market (GTM) strategy for new products and features - Continuously leverage data and insights to refine strategy and execution You’ll Thrive Here If You… - Think like an owner and enjoy building from zero - Are both strategic and hands-on - Move fast and execute with clarity and accountability - Make decisions based on data and measurable outcomes - Are comfortable with ambiguity and bring structure through action - Have experience leading teams and cross-functional collaboration - Are obsessed with impact and growth What You Bring - 7–12 years of experience in marketing, across strategy and execution - Proven track record in scaling marketing and driving measurable growth - Strong expertise in performance marketing and full-funnel strategy - Experience building or leading teams, ideally in a startup or high-growth environment - Deep understanding of paid media, SEO, content, CRM, and analytics - Stron