Product Marketing Lead, Consumer

Overview

Dojo's goal is to accelerate humanity’s progress, by giving every child on Earth an education they love.

We started by building a network that connects teachers, children, and families.

Class.

Dojo’s flagship app is the #1 communication app connecting K-8 teachers, children, and families, globally.

They use it to share what’s happening throughout the day through pho. tos, videos, messages, and activities.

It is actively used at an unprecedented scale: in over 95% of US schools, reaching ~51 million children in ~180 countries, with a team of just ~200 people [1]). We are now beginning to use this network to give kids the best learning experiences in the world, far beyond those a standard school can provide.

We hire for talent density.

Our team comprises the most talented, entrepreneurial, and innovative teammates from around the world, with experience in education and large scale consumer internet companies, including Instagram, Netflix, Dropbox, Stripe, Uber, Y Combina. tor, and more.

We’re building a company where the most talented people want to work.

We believe you’ll do the best work of your life here—and you’ll pioneer the future of education, too.

What you’ll do:We’re looking for a Product Marketing leader to shape the future of Class.

Dojo’s consumer products - including Dojo Islands, Dojo Sparks, and Class.

Dojo Plus - used by tens of millions of families weekly.

You’ll work across a new generation of playful, purpose-driven experiences: from Dojo Islands, where kids explore digital worlds, to Dojo Sparks, where they joyfully learn to read with an AI-powered coach, to Class.

Dojo Plus, our premium subscription for families.

Everything we build helps kids grow and families feel proud to be part of the journey.This role is a rare opportunity to craft messaging, campaigns, and launch strategies that reach a global audience of parents, kids, and educa. tors – and to do it at a company where marketing is deeply embedded in product success.

It’s a fast-moving, high-au. tonomy role for a builder who thrives in ambiguity and wants to do the best work of their career.This will involve:Launching and growing new consumer-facing experiences via go-to-market strategy, driving measurable increases in adoption, activation, and engagementHelping families understand and act on the value of Class.

Dojo products through clear s. torytelling and thoughtful execution across in-app, email, and webOwn lifecycle and in-product marketing across surfaces like in-app, email, and community, boosting feature usage, retention, and trial starts at key high-intent momentsDevelop and run growth experiments to optimize messaging, positioning, pricing, and user journeys-resulting in meaningful lifts in monetization and activationCreate scalable playbooks for launching features across surfaces, leading to measurable gains in ARR per cus. tomer, feature engagement, or weekly activesBuild and scale a voice-of-cus. tomer program to uncover insights, shape product direction, and