Product Marketing Manager - Embedded Analytics
Overview
Success is defined by delivery, pipeline impact, and growth, not plans or decks.
Requirements
thrives in ambiguity, moves quickly, takes full ownership, and personally executes critical work.
is also comfortable using AI tools and designing AI-supported workflows to improve marketing efficiency and execution at scale.
Key areas of responsibilityEnd-to-End Ownership & AccountabilityOwn the product's marketing strategy, execution, and resultsTranslate business goals in.to a clear action plan with timelines and measurable outcomesServe as the accountable ownerfor Reveal marketing performancePartner with internal teams and vendors (SEO, PPC, creative) while maintaining ownershipDemand Generation & Growth (Primary Responsibility)Own end-to-end demand generation and growth for Reveal, including pipeline contribution, conversion rates & channel performancePersonally drive execution across Email, Paid, Organic, Events and AffiliatesEnsure programs are launched, iterated, and optimized—not stalled in planningAccount-Based Marketing (ABM)Own the strategy, execution, and measurement of ABM programsPartner with Sales to define target accounts, develop tailored messaging and assets, coordinate outreach and follow-up.
Use intent and account data (e.g., 6sense, Demandbase) to drive prioritizationReport clearly on ABM engagement, pipeline, and outcomesDeliver sales enablement assets (one-pagers, pitch decks, battlecards, nurture content)Budget Ownership & Performance ManagementOwn the Reveal marketing budget, including planning and allocation, spend optimization, ROI and performance reportingMake tradeoff decisions to maximize impactRegularly report results vs. plan and adjust strategy accordinglyProduct & Brand MarketingOwn Reveal’s positioning, messaging, and value propositionsTranslate technical capabilities in.to clear, benefit-driven messagingSupport launches, feature rollouts, and roadmap communicationConduct cus.tomer and competitive research to inform strategyContent & Copywriting (Hands-On)Personally write and edit website copy, landing pages, blog content, campaign messaging, Thought Leadership etc..Translate technical product capabilities in.to benefit-driven messaging tailored to key personas (CTOs, PMs, developers)Maintain consistency in brand voice and messaging.
Use AI tools and au.tomation to scale content creation and campaign execution while maintaining quality and consistencyAnalytics, Reporting & OptimizationDefine and track KPIs tied to pipeline and growthBuild and maintain dashboards and reports in SlingshotEnsure attribution is in place and aligned with sales.