Senior Product Marketing Manager

Overview

Headquarters

: Seattle URL:

https://www.cfchildren.org/

Are you looking for purpose-driven work where you can make a positive impact on communities around the world? If so, then Committee for Children is an amazing place to grow your career as a Senior Product Marketing Manager

We're a social enterprise dedicated to advancing the well-being of children through the development of essential human skills

As a Senior Product Marketing Manager at CFC,

our work

You'll have an opportunity to make an impact every day and have a say in the way we use client success to transform the lives of children

Requirements

lead the go-to-market (GTM) strategy for new product initiatives

This role defines what exceptional product marketing looks like—from market intelligence to pricing and positioning—and establishes the GTM frameworks that inform how future products will come to life

act as the voice of market reality within the product organization, influencing early R&D, defining launch readiness, and ensuring every step from concept to commercialization is informed by measurable data and cohesive strategy

This position is the critical bridge between Product and Marketing, driving both long-term strategy and day-to-day execution

Our team is collaborative, creative, and passionate

when you join us: Develop and execute market sizing, segmentation (TAM, SAM, SOM), and competitive analysis to inform product strategy and investment prioritization

Lead the creation and refinement of Ideal Cus.tomer Profiles (ICPs), buyer personas, and user personas (e.g., teachers vs

district buyers) using qualitative and quantitative research

Contribute to product portfolio strategy by providing market‑informed perspectives that support alignment of new products with broader organizational goals and positioning

Collaborate on comprehensive business cases, including financial modeling, risk assessment, and investment recommendations

Evaluate and recommend buy, build, or partner options to address solution gaps, including partnerships, integrations, or acquisitions

Shape and communicate the overall distribution/channel strategy (direct, indirect, partners, resellers) in alignment with market buying preferences

Build and operationalize GTM frameworks, roadmaps, launch plans, and measurement systems for both short-term activation and long-term scalability

Provide market insights—including cus.tomer needs, buyer behavior, and competitive landscape—to help inform product roadmap discussions and support clear communication of priorities

Map and optimize the end-to-end buyer journey, identifying opportunities to improve experience and conversion

Develop and execute detailed plans that support revenue growth and retention, including new cus.tomer acquisition and ongoing engagement strategies

Partner with Product, Finance, Marketing and Sales to develop pricing and packaging strategies that balance value creation, affordability for target cus.tomers, and r